Product Marketing

A selection of marketing work from my time at National Geographic Learning, ranging from traditional campaign design to systems that make design more efficient, scalable, and accessible across teams.

Bringing the World Into the Classroom Series

This was a marketing campaign to support and reinforce the brand identity. One basic design was made, and then it was customized for a variety of uses.

General company ad

Bringing the World Into the Classroom Series

This was a marketing campaign to support and reinforce the brand identity. One basic design was made, and then it was customized for a variety of uses.

General company ad

Sales Support

With a wide range of products, target audiences, and communication mediums, there was never a shortage of design work. These are a sampling of single page designs.

Sales Support

With a wide range of products, target audiences, and communication mediums, there was never a shortage of design work. These are a sampling of single page designs.

Career Clusters — Career and Technical Education Product Launch

This campaign launched the Career and Technical Education offerings at National Geographic Learning and was a wonderful example of the challenge of honoring a brand while accommodating a rapidly changing market.

Career Clusters campaign
Career Clusters — Career and Technical Education Product Launch

This campaign launched the Career and Technical Education offerings at National Geographic Learning and was a wonderful example of the challenge of honoring a brand while accommodating a rapidly changing market.

Career Clusters campaign
Virtual Learning Series — Webinar Templates

Created templates for an ongoing Virtual Learning Series that provided outreach and training for customers and the sales force.

Virtual Learning Series — Webinar Templates

Created templates for an ongoing Virtual Learning Series that provided outreach and training for customers and the sales force.

Exploring Science Program Overview Brochure

This campaign launched the Career and Technical Education offerings at National Geographic Learning and was a wonderful example of the challenge of honoring a brand while accommodating a rapidly changing market.

Exploring Science brochure
Exploring Science Program Overview Brochure

This campaign launched the Career and Technical Education offerings at National Geographic Learning and was a wonderful example of the challenge of honoring a brand while accommodating a rapidly changing market.

Exploring Science brochure

Large Format Conference Support

Conference booth displays were a key component to the success of the sales teams. As a growing player in the industry, high visibility and impactful imagery helped increase brand awareness across the competition.

Large Format Conference Support

Conference booth displays were a key component to the success of the sales teams. As a growing player in the industry, high visibility and impactful imagery helped increase brand awareness across the competition